IDEAS home Printed from https://ideas.repec.org/a/pkp/ijomas/v14y2025i2p355-373id4191.html
   My bibliography  Save this article

Linking strategic orientations and open innovation of Vietnamese ICT firms with sustainable business advantage: The role of green HRM practices

Author

Listed:
  • Duong Ngoc Pham

Abstract

The present research aims to assess the sustainable business advantage of ICT firms in Vietnam through market orientation, green entrepreneurial orientation, knowledge orientation, and open innovation. The mediating role of green human resource management (HRM) has also been assessed. Data was compiled from 400 employees in ICT firms and Partial Least Squares Structural Equation Modeling (PLS-SEM) was used in this study. Results declared a significant relationship between market orientation (MO), knowledge orientation (KO), green entrepreneurial orientation (GEO), open innovation (OI), and sustainable business advantage (SB). The mediation of green HRM between GEO and SB was significant whereas the mediating role of green HRM practices insignificantly mediates the relationship between MO and SB, OI and SB, and KO and SB. The study extends the growing body of literature regarding the relationship between strategic orientations and open innovation within the context of Vietnamese ICT firms, which has not been focused on in past studies. The study ensures beneficial practical insights for the managing authorities of ICT firms in Vietnam regarding the increment in sustainable business practices through MO, KO, OI, GEO, and OI. The research limitations are also addressed in the last section.

Suggested Citation

  • Duong Ngoc Pham, 2025. "Linking strategic orientations and open innovation of Vietnamese ICT firms with sustainable business advantage: The role of green HRM practices," International Journal of Management and Sustainability, Conscientia Beam, vol. 14(2), pages 355-373.
    • Handle: RePEc:pkp:ijomas:v:14:y:2025:i:2:p:355-373:id:4191
    as

    Download full text from publisher

    File URL: https://archive.conscientiabeam.com/index.php/11/article/view/4191/8542
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pkp:ijomas:v:14:y:2025:i:2:p:355-373:id:4191. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dim Michael (email available below). General contact details of provider: https://archive.conscientiabeam.com/index.php/11/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.