IDEAS home Printed from https://ideas.repec.org/a/pkp/ijobem/v6y2019i5p248-263id1221.html
   My bibliography  Save this article

Assessing the Perceived Value of Customers for being Satisfied towards the Sustainability of Hypermarket in Malaysia

Author

Listed:
  • Mohammad Rashed Hasan Polas
  • Mohammad Imtiaz Hossain
  • Abdul Saboor Asheq
  • Nihad Hossain
  • Md Akib Javed
  • Li Nianyu

Abstract

This study examines the relationships between product quality, service quality, pricing strategy and store attributes with customer satisfaction through perceived value using a sample of 211 from 3 hypermarkets in Malaysia. Our results reveal that there are relationships between product quality, service quality and store attributes with perceived value. Furthermore, a positive and significant relationship is also found. However, this study didn’t find any conventional relationship between pricing strategy and perceived value. This study adds to the growing literature of sustainable development of hypermarket. Recently, International marketplace is targeted by so many hooked up outlets, because they're searching out new capacity marketplace growth. This study focuses on determining the factors that influence on customer satisfaction in the hypermarkets. It is to identify the reasons that impact on customer satisfaction towards hypermarket in Malaysia. In addition, this investigation considers the most noteworthy explanations that improve customer satisfaction towards hyper markets in Malaysia.

Suggested Citation

  • Mohammad Rashed Hasan Polas & Mohammad Imtiaz Hossain & Abdul Saboor Asheq & Nihad Hossain & Md Akib Javed & Li Nianyu, 2019. "Assessing the Perceived Value of Customers for being Satisfied towards the Sustainability of Hypermarket in Malaysia," International Journal of Business, Economics and Management, Conscientia Beam, vol. 6(5), pages 248-263.
    • Handle: RePEc:pkp:ijobem:v:6:y:2019:i:5:p:248-263:id:1221
    as

    Download full text from publisher

    File URL: https://archive.conscientiabeam.com/index.php/62/article/view/1221/1727
    Download Restriction: no
    File URL: https://archive.conscientiabeam.com/index.php/62/article/view/1221/5026
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Carlos Correa & David Alarcón & Ignacio Cepeda, 2021. "“I am Delighted!”: The Effect of Perceived Customer Value on Repurchase and Advocacy Intention in B2B Express Delivery Services," Sustainability, MDPI, vol. 13(11), pages 1-19, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pkp:ijobem:v:6:y:2019:i:5:p:248-263:id:1221. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dim Michael (email available below). General contact details of provider: https://archive.conscientiabeam.com/index.php/62/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.