Material Culture and Environmental Woes: Devotion to Fast Fashion

The paper primarily focuses urban material culture and its adverse impact on urban waste management and finally the environmental services. The study results show the increase of personal purchasing capacity, pleasure in aesthetes, upholding the social esteem push people towards material culture at a hyper level. It causes a serious risk of waste management and ecological aspects. Urban governance across the world has to cost a lion portion of its annual budget for waste management and environmental preservation. However, the more wastes (liquid and solid) generates everyday that cannot be managed more than seventy or eighty percent resulting in a severe environmental costs. The paper mainly aims to find out the socio-psychological causes of increasing material culture and its effects on urban governance, waste management and city environments. The study has been conducted in qualitative approach and secondary sources have been used for data collection. Immaterial culture might be a suitable source of pleasure, happiness and social status that have to take as a social movement to minimizing material culture and moreover, socio-politically we have to follow the ideology recycle, reuse and reduce.