IDEAS home Printed from https://ideas.repec.org/a/pkp/frmrev/v4y2018i1p24-33id1726.html
   My bibliography  Save this article

Incorporating Islamic Ethic Elements into Marketing Mix Paradigm

Author

Listed:
  • Nazree Shafin
  • Rozilah Kasim

Abstract

To consider the extent to which the dynamism of ethic elements from four commendable characteristics of Prophet Muhammad (PBUH) fits within existing marketing mix framework thinking in strengthening marketing mix approach of Islamic business. This can be achieved through analyzing selected elements of Islamic ethic features, that are derived from the four (4) commendable characteristics of the Prophet Muhammad (PBUH): Siddiq (Truthfulness), Amanah (Trustworthiness), Fathanah (Wisdom), and Tabligh (Advocacy), abbreviated as “SAFT to be incorporate as a catalyst to strengthen the marketing mix approach and thus propose a practical Islamic Marketing Mix as a competitive marketing tactic. Analytical and comparative analyses are used and study reveals four ethic elements in Islamic perspective that can be potential elements in developing a practical Islamic Marketing Mix for any business whether Islamic or non-Islamic.

Suggested Citation

  • Nazree Shafin & Rozilah Kasim, 2018. "Incorporating Islamic Ethic Elements into Marketing Mix Paradigm," Financial Risk and Management Reviews, Conscientia Beam, vol. 4(1), pages 24-33.
    • Handle: RePEc:pkp:frmrev:v:4:y:2018:i:1:p:24-33:id:1726
    as

    Download full text from publisher

    File URL: https://archive.conscientiabeam.com/index.php/89/article/view/1726/2395
    Download Restriction: no
    File URL: https://archive.conscientiabeam.com/index.php/89/article/view/1726/4954
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pkp:frmrev:v:4:y:2018:i:1:p:24-33:id:1726. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dim Michael (email available below). General contact details of provider: https://archive.conscientiabeam.com/index.php/89/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.