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Market Diversification and Firms’ Characteristics of Export-Oriented Manufacturers in Pakistan


  • Ejaz Ghani

    (Pakistan Institute of Development Economics, Islamabad)

  • Tariq Mahmood

    (Pakistan Institute of Development Economics, Islamabad)

  • Musleh Ud Din

    (Pakistan Institute of Development Economics, Islamabad)


This paper explores the determinants of market diversification by export-oriented manufacturing firms using the logistic regression framework. The results show that firm level characteristics including age of the enterprise, managerial expertise, type of ownership, and size of the enterprise play a key role in determining the probability of market diversification by firms. These findings highlight the salience of firm level capacities in achieving export diversification in Pakistan.

Suggested Citation

  • Ejaz Ghani & Tariq Mahmood & Musleh Ud Din, 2012. "Market Diversification and Firms’ Characteristics of Export-Oriented Manufacturers in Pakistan," The Pakistan Development Review, Pakistan Institute of Development Economics, vol. 51(2), pages 103-115.
  • Handle: RePEc:pid:journl:v:51:y:2012:i:2:p:103-115

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    Cited by:

    1. Ejaz Ghani & Musleh ud Din & Afia Malik, 2017. "An Assessment of Pakistan's Export Performance and the Way Forward," Working Papers id:12173, eSocialSciences.
    2. Javed, Zanib & Munir, Kashif, 2016. "Impact of Export Composition on Economic Growth in South Asia," MPRA Paper 71519, University Library of Munich, Germany.

    More about this item


    Exports; Firms; Market Diversification; Manufacturing;

    JEL classification:

    • F14 - International Economics - - Trade - - - Empirical Studies of Trade
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance


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