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Development of Entrepreneurship in Marketing Groups in Agribusiness in the Light of the Literature

Author

Listed:
  • Anna Brzozowska

    (Czestochowa University of Technology, Poland)

  • Arkadiusz Niedziółka

    (University of Agriculture in Cracow, Poland)

Abstract

A marketing group is an association of producers who agreed to sell their farms jointly, as a group. The group takes responsibility for widely understood marketing of agricultural products I.E. preparation, supply, promotion, and distribute of these goods. Farmers’ groups, in order to generate possibly highest profits, usually merge production-related and marketing functions, which leads to rise in.

Suggested Citation

  • Anna Brzozowska & Arkadiusz Niedziółka, 2009. "Development of Entrepreneurship in Marketing Groups in Agribusiness in the Light of the Literature," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 9(3), pages 95-102.
    • Handle: RePEc:pet:annals:v:9:i:3:y:2009:p:95-102
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    Keywords

    group; marketing group;

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