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Customer Relationship Management - A New Method of Targeting the 21st Century Consumers

Author

Listed:
  • Luigi Dumitrescu

    (“Lucian Blaga” University of Sibiu, Romania)

  • Mircea Fuciu

    (“Romanian-German” University of Sibiu, Romania)

Abstract

The development of the information technology and of the communication systems has created the best environment for the organizations to develop a better and a longer relationship with consumers. The stronger the competition becomes the harder it is for the organizations to target ant retain the clients. The development of the customer relationship management has become an important tool for creating better value for the customers. With the help of CRM and of CRM related software, it has become much easier to target the consumer. This paper present several definitions to CRM as well as some different approaches with regard to this aspect. We also present several aspects with regard to the evolution of the CRM software world wide.

Suggested Citation

  • Luigi Dumitrescu & Mircea Fuciu, 2009. "Customer Relationship Management - A New Method of Targeting the 21st Century Consumers," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 9(3), pages 255-260.
    • Handle: RePEc:pet:annals:v:9:i:3:y:2009:p:255-260
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