IDEAS home Printed from
   My bibliography  Save this article

A Comparative Analysis of Certification Schemes in the Brazilian Fruit Sector


  • Andréa Cristina Dörr

    (Federal University of Santa Maria-RS, Brazil)


Certification has become increasingly relevant as a marketing signal for agribusiness especially in the fruit sector over the past few years. Substantial parts of many value chains are by now certified by standards as GlobalGAP, Fair Trade, Integrated Fruit Production and Organic. At the same time, in developed countries, particularly in the European Union and the United States, demand for higher levels of food safety has led to the implementation of certification programs that address more types of safety-related attributes and impose stricter standards. Certification systems play an important role in any market that is burdened with a high degree of information asymmetry and quality uncertainty. Thus, producers and exporters of fresh fruit and vegetables from developing countries like Brazil are increasingly required to demonstrate the safety and traceability of their produce up to the consumption stage. The comparative analysis of the four certification schemes which exist in the fruit sector in Brazil has shown that GlobalGAP and the Integrated Fruit Production (PIF) are similar certification schemes. However, they differ with respect to the number of requirements and their distribution over various stages (e.g. production, post-harvesting). Contrary to PIF and GlobalGAP, Fairtrade certification concentrates on producers’ organizations and cooperatives where small-scale farmers belong to and not on individual farmers. In addition, a lot of attention is paid to the labour and environmental conditions, besides the guarantee of a minimum price for farmers. With respect to organic certification, the requirements are not directed to a particular product or crop and their level of compliance is not indicated. Major emphasis is put on the production system. Organic and Fairtrade certification do not have an own book keeping for records.

Suggested Citation

  • Andréa Cristina Dörr, 2009. "A Comparative Analysis of Certification Schemes in the Brazilian Fruit Sector," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 9(1), pages 217-230.
  • Handle: RePEc:pet:annals:v:9:i:1:y:2009:p:217-230

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item


    certification; fruits; Brazil;


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pet:annals:v:9:i:1:y:2009:p:217-230. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Imola Driga). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.