IDEAS home Printed from https://ideas.repec.org/a/pet/annals/v8i2y2008p81-86.html
   My bibliography  Save this article

Strategic Planning of Spreading Activity on the Basis of Accountancy Information

Author

Listed:
  • Monica Pătruțescu

    (University of Craiova, Romania)

Abstract

Strategic planning of spreading refers to the allotment of long term resources, under the conditions when they are variable. Thus, providing finite products on for a developing market or for other market segments, the use of some new distribution channels or means of transport, are decisions that should be adopted at the level of strategic planning. The strategy within spreading domain is elaborated on the basis of some plans and programs that comprise the sales estimated for a certain time horizon. These estimations are realized on the basis of the information proceeded from the accountancy system and from exterior sources available for the marketing department

Suggested Citation

  • Monica Pătruțescu, 2008. "Strategic Planning of Spreading Activity on the Basis of Accountancy Information," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 8(2), pages 81-86.
    • Handle: RePEc:pet:annals:v:8:i:2:y:2008:p:81-86
    as

    Download full text from publisher

    File URL: http://www.upet.ro/annals/pdf/Annals-2008-Part2.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pet:annals:v:8:i:2:y:2008:p:81-86. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Imola Driga (email available below). General contact details of provider: http://www.upet.ro/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.