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Cybermarketing and Business Performance in the Informational Society

Author

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  • Monica Paula Flităr

    (“Romanian-German” University of Sibiu, Romania)

Abstract

This paper tries to reveal the effects of the actual information society on services marketing in general, to clarify the cybermarketing concept (that interferes marketing and information technology), its premises and its possible advantages for the services organizations.

Suggested Citation

  • Monica Paula Flităr, 2005. "Cybermarketing and Business Performance in the Informational Society," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 5, pages 129-134.
    • Handle: RePEc:pet:annals:v:5:y:2005:p:129-134
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