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The implications of the services characteristics on the marketing activity

Author

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  • Monica Paula Flităr

    (German University of Sibiu, Romania)

Abstract

This paper tries to reveal the importance of marketing in the service economy, to identify the characteristics of services and their impact (influences) on the marketers’ activity. Services tend to be different from goods in several ways. First, they are largely intangible. Services generally are produced and marketed simultaneously, making the two processes inseparable. Customers tend to be heavily involved in the production and marketing of services. The quality of services tends to vary more than the quality of goods. Services are perishable; that is, if a service is not used when it is offered, than it cannot be used at all. Distribution chanells for services differ more widely than they do for goods. Finally, the relationship between buyer and seller of a service is usually thought of in terms of a client relationship – one that is personalized and ongoing

Suggested Citation

  • Monica Paula Flităr, 2002. "The implications of the services characteristics on the marketing activity," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 2, pages 87-91.
    • Handle: RePEc:pet:annals:v:2:y:2002:p:87-91
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