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Developing organizational structures for international marketing

Author

Listed:
  • Ioan Cucu

    (University of Petroşani, Romania)

Abstract

International marketing represents marketing activities performed across national boundaries. The level of involvement in international marketing can range from casual exporting to globalization of markets. Although most firms adjust their marketing mixes for differences in target markets, some firms are able to standardize their marketing efforts worldwide

Suggested Citation

  • Ioan Cucu, 2002. "Developing organizational structures for international marketing," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 2, pages 18-22.
    • Handle: RePEc:pet:annals:v:2:y:2002:p:18-22
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