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Promoting Urban Tourism Through City Branding

Author

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  • Dorina Niță

    (University of Petroşani, Romania)

Abstract

Nowadays we are witnessing some sort of paradox with regards to the tourism practiced at the level of the big cities of the world. Regardless of the purpose of the journey: visiting historic landmarks, for pleasure and relaxation, on business, etc., tourists have become very irritating for the people residing in these cities and thus enforcing measures that would limit the number of tourists. At the opposite end, there are other urban destinations which, aware of the importance of a town’s reputation in attracting tourists and of the advantages, especially economic ones, generated by tourism, seek to build and capitalize on the most representative town brand. In this paper we shall analyse the way a Romanian town within Hunedoara County has built its branding strategy around a historic landmark which is Deva fortress.

Suggested Citation

  • Dorina Niță, 2018. "Promoting Urban Tourism Through City Branding," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 18(2), pages 77-90.
    • Handle: RePEc:pet:annals:v:18:y:2018:i:2:p:77-90
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    References listed on IDEAS

    as
    1. Dorina Niță, 2014. "Influences of The Development of Tourism Upon The Local Economy of The Jiu Valley," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 14(2), pages 163-170.
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      More about this item

      Keywords

      urban tourism; city branding; touristic potential; promotion strategy;
      All these keywords.

      JEL classification:

      • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
      • O20 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - General
      • R58 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Regional Development Planning and Policy
      • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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