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Cultural Boundaries in Business Communication

Author

Listed:
  • Gabriela Dumbravă

    (University of Petroşani, Romania)

Abstract

The paper approaches the global business environment as a space of cultural diversity and examines it from the perspective of the cultural issues to be dealt with in order to develop efficient business relations. In this sense, the study illustrates the way in which culturally determined patterns of thought and behavior such as time perception, verbal and non-verbal communication, and the attitude towards hierarchy determine every aspect of business interaction, from protocol and negotiation to leadership and decision making.

Suggested Citation

  • Gabriela Dumbravă, 2018. "Cultural Boundaries in Business Communication," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 18(2), pages 37-44.
    • Handle: RePEc:pet:annals:v:18:y:2018:i:2:p:37-44
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    More about this item

    Keywords

    global business environment; intercultural communication; cultural boundaries; cross-cultural business communication;
    All these keywords.

    JEL classification:

    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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