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Diversity Management in Multicultural Business Environments

Author

Listed:
  • Gabriela Dumbravă

    (University of Petroşani, Romania)

Abstract

The paper starts from the premise that, in the context of global economy, every type of business activity, from headhunting to marketing, is determined by individual patterns of perception, thought, and behavior, generically named ‘cultural background’. In international business environments, therefore, business negotiation is accompanied by a negotiation of national identifies, which, according to its efficiency, contributes substantially to the success or the failure of the former. Consequently, this research attempts to outline the main components of efficient multicultural communication in business and to emphasize the role of diversity management as a strategy of coping with global economy.

Suggested Citation

  • Gabriela Dumbravă, 2018. "Diversity Management in Multicultural Business Environments," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 18(2), pages 29-36.
    • Handle: RePEc:pet:annals:v:18:y:2018:i:2:p:29-36
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    More about this item

    Keywords

    cultural background; diversity management; multicultural business environment; global economy; coping;
    All these keywords.

    JEL classification:

    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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