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The Dynamics and Perspectives of Corporate Social Responsibility at National Level

Author

Listed:
  • Ana Petrina Păun

    (University of Petroșani, Romania)

  • Dorina Niță

    (University of Petroșani, Romania)

  • Codruța Dura

    (University of Petroșani, Romania)

Abstract

The orientation towards adopting socially responsible behaviour for large corporations on the Globe is no longer an option. Even if it is "voluntary" by definition, corporate social responsibility (CSR) tends to become mandatory, regardless of whether legislative regulations or stakeholder requirements are the main factors exerting pressure on top management in order to adopt responsible behaviour. Nowadays, studies undertaken at national level in the period 2014-2018 among the Romanian companies by prestigious consulting firms (Ernst & Young, CSRMedia.ro, Valoria Business Solutions etc.) have allowed us to establish representative coordinates of the development of corporate responsibilities, highlighting to the most obvious trends that are foreshadowed in the near future related to CSR evolution, but also to support the assertion that we can talk about a beginning of the professionalization of the field of corporate social responsibility in Romania, and the evolutions registered during the last years foreshadow a tendency to develop this field in the near future.

Suggested Citation

  • Ana Petrina Păun & Dorina Niță & Codruța Dura, 2018. "The Dynamics and Perspectives of Corporate Social Responsibility at National Level," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 18(1), pages 159-170.
    • Handle: RePEc:pet:annals:v:18:y:2018:i:1:p:159-170
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    More about this item

    Keywords

    corporate social responsibility; multinational corporations; stakeholders;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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