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Peculiarities of Development and Implementation of Marketing Strategies in A Private Company

Author

Listed:
  • Anca Jarmila Guţă

    (University of Petroşani, Romania)

Abstract

A main condition for achieving economic purpose is to formulate a firm by its management market strategies to be adopted for successful business. The paper presents the main strategies used in SC Eco Invest LLC, how to link the marketing objectives with strategy practiced in the firm and establishing a new set of objectives are presented the types of strategies that are to be adopted by the firm position against the market.

Suggested Citation

  • Anca Jarmila Guţă, 2012. "Peculiarities of Development and Implementation of Marketing Strategies in A Private Company," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 12(3), pages 75-82.
    • Handle: RePEc:pet:annals:v:12:y:2012:i:3:p:75-82
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    More about this item

    Keywords

    strategic management; strategy; marketing strategy; strategic objectives; types of strategies; the company's general objectives; financial goals; marketing objectives;
    All these keywords.

    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics

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