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The Risk In Business


  • Oana Nicoleta Bucur

    () (West University of Timi┼čoara, Romania)


Risk is a normal and inseparable partner of any activity having direct and powerful effects on the results of that activity. Any activity is a degree of risk. The most important risk is judging it in a positive way, either as a necessity to increase the opportunities for gain and / or a number of challenges which enhance the value of that business. Prosperous businesses are focused on earnings quality by accurately assess risk-gain balance using information technology. Understanding, however, it can be concluded that the risk of business account for all methods and means by which risk is managed to meet business objectives with uncertainty as major basic risk factors.

Suggested Citation

  • Oana Nicoleta Bucur, 2010. "The Risk In Business," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 10(2), pages 51-60.
  • Handle: RePEc:pet:annals:v:10:y:2010:i:2:p:51-60

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    business; risk; uncertainty; business strategy; costs; benefits; business management;

    JEL classification:

    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty


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