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Global Perspectives In Automotive Industry


  • Nicoleta Isac

    () (University of Piteşti, Romania)

  • Constantin Bâgu

    () (Academy of Economic Studies, Bucharest, Romania)


The automotive sector is characterised by a relatively low trade/sales ratio. While the production of most automotive producers in the world is spread over various countries in the value chain, the brands are still considered to reflect some national identity. Internationalisation strategies may change over the lifecycle of the product and automakers tend to pursue diametrically opposed strategies. In mature markets, it is about managing what goes on beneath a static surface; in emerging markets’ dynamic environments, companies must strategically position themselves to benefit from growth opportunities. However, without the right strategy and execution in mature markets, it is clear that traditional OEMs cannot profit from emerging markets-the persistence of structural issues in mature market operations eventually will rob all but the most resilient competitors of the opportunity to compete in emerging markets.

Suggested Citation

  • Nicoleta Isac & Constantin Bâgu, 2010. "Global Perspectives In Automotive Industry," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 10(2), pages 207-214.
  • Handle: RePEc:pet:annals:v:10:y:2010:i:2:p:207-214

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    References listed on IDEAS

    1. Oana Dobre-Baron & Alina Fleşer, 2009. "The Analysis of Social Security for Unemployed during the Period 1991-2009," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 9(1), pages 199-206.
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    Cited by:

    1. Codruța Dura & Oana Dobre-Baron, 2011. "Analysis of Foreign Direct Investments Engaged by Japanese Multinational Companies," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 11(2), pages 81-92.

    More about this item


    competitiveness; automotive industry; global market; sales; investment;

    JEL classification:

    • L62 - Industrial Organization - - Industry Studies: Manufacturing - - - Automobiles; Other Transportation Equipment; Related Parts and Equipment
    • O18 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure


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