IDEAS home Printed from https://ideas.repec.org/a/pet/annals/v10y2010i1p83-90.html
   My bibliography  Save this article

The Concept Of Framing In Cross-Cultural Business Communication

Author

Listed:
  • Gabriela Dumbravă

    (University of Petroşani, Romania)

Abstract

Starting from the concept of cultural frames and their role in signifying human experience, the paper aims at pointing out that business communication, like any social interaction, is underrun by a process of framing, according to which individuals perceive, comprehend and appropriate otherness. Expanded to cross - cultural business communication, framing provides a clearer perspective on cultural divergence and ensures the acquiring of cultural sensitivity, which, in a global business environment, is of crucial importance for effective interactions.

Suggested Citation

  • Gabriela Dumbravă, 2010. "The Concept Of Framing In Cross-Cultural Business Communication," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 10(1), pages 83-90.
    • Handle: RePEc:pet:annals:v:10:y:2010:i:1:p:83-90
    as

    Download full text from publisher

    File URL: http://upet.ro/annals/economics/pdf/2010/20100109.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    frames; framing; globalization; cultural divergence; business communication; cross - cultural communication; cultural sensitivity;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pet:annals:v:10:y:2010:i:1:p:83-90. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Imola Driga (email available below). General contact details of provider: http://www.upet.ro/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.