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DEVELOPMENT OF RETAIl MARKET IN SERBIA

Author

Listed:
  • GORDANA RADOSAVLJEVIC

    (Faculty of Economics, Kragujevac, Serbia)

  • LJILJANA MAKSIMOVIC

    (Faculty of Economics, Kragujevac, Serbia)

  • KATARINA BORISAVLJEVIC

    (Faculty of Economics, Kragujevac, Serbia)

Abstract

The aim of this paper is to analyze retail development in Serbia under the conditions of globalization and internationalization in business. The starting point is in current trends in trade in both EU and transitional countries. Macro environmental factors affecting trade development have been investigated as well as indicators related to the number of trade companies, real turnover, employment rate, etc. On the basis of the indicators outlined, the present state of trade in Serbia has been observed and prospect trends have been pointed out. Some assumptions about future successful development along with the increasing competitiveness of Serbian trade have also been made

Suggested Citation

  • Gordana Radosavljevic & Ljiljana Maksimovic & Katarina Borisavljevic, 2011. "DEVELOPMENT OF RETAIl MARKET IN SERBIA," Perspectives of Innovation in Economics and Business (PIEB), Prague Development Center, vol. 9(3), pages 48-52, August.
    • Handle: RePEc:pdc:jrpieb:v:9:y:2011:i:3:p:48-52
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    More about this item

    Keywords

    Trade; retail; competitiveness; trade chains; transition.;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business

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