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Some Methodological Issues Of Technology Roadmapping Experienced During Consultancy


    (Faculty of Economic and Social Sciences Budapest University of Technology and Economics, Hungary)


    (Faculty of Economic and Social Sciences Budapest University of Technology and Economics, Hungary)


    (Faculty of Economic and Social Sciences Budapest University of Technology and Economics, Hungary)

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    The authors share some of their methodological recommendations based on their TRM-consultancy experience. They recommend: (1) using an ‘environment’ dimension of analysis (i.e. layer of the roadmap) instead of just ‘market’, (2) avoiding the usage of the popular oversimplified version of SWOT analysis instead of the full version, (3) using weighting scales based on the ‘magical number seven plus-minus two’ rule by Miller (1956) for quantifying the relations between the units of the TRM-analysis

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    Article provided by Prague Development Center in its journal Perspectives of Innovation in Economics and Business (PIEB).

    Volume (Year): 9 (2011)
    Issue (Month): 3 (August)
    Pages: 12-16

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    Handle: RePEc:pdc:jrpieb:v:9:y:2011:i:3:p:12-16
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