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Some Methodological Issues Of Technology Roadmapping Experienced During Consultancy

Author

Listed:
  • BELA PATAKI

    (Faculty of Economic and Social Sciences Budapest University of Technology and Economics, Hungary)

  • ZSUZSANNA SZALKAI

    (Faculty of Economic and Social Sciences Budapest University of Technology and Economics, Hungary)

  • SZILVIA BIRO-SZIGETI

    (Faculty of Economic and Social Sciences Budapest University of Technology and Economics, Hungary)

Abstract

The authors share some of their methodological recommendations based on their TRM-consultancy experience. They recommend: (1) using an ‘environment’ dimension of analysis (i.e. layer of the roadmap) instead of just ‘market’, (2) avoiding the usage of the popular oversimplified version of SWOT analysis instead of the full version, (3) using weighting scales based on the ‘magical number seven plus-minus two’ rule by Miller (1956) for quantifying the relations between the units of the TRM-analysis

Suggested Citation

  • Bela Pataki & Zsuzsanna Szalkai & Szilvia Biro-Szigeti, 2011. "Some Methodological Issues Of Technology Roadmapping Experienced During Consultancy," Perspectives of Innovation in Economics and Business (PIEB), Prague Development Center, vol. 9(3), pages 12-16, August.
  • Handle: RePEc:pdc:jrpieb:v:9:y:2011:i:3:p:12-16
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    More about this item

    Keywords

    Technology roadmapping; technology management; technology strategy; business strategy.;

    JEL classification:

    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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