Measuring Effectiveness Of Internet Advertisement
The article describes a software package created to measure the return on marketing investment for organizations involved in e-commerce. It is based on web application technology and includes a database system which makes it suitable for use by consultancy companies involved in offering evidence and advice regarding marketing strategies of their customers. A complete solution consisting of the structure for the database, the user friendly interface and the constellation for the network infrastructure is presented. The first tests in a Swedish based company Adonline, showed that it significantly reduces the time necessary for the analysis of return on marketing investment and the effort in creating reports for their customers.
Volume (Year): 7 (2011)
Issue (Month): 1 (January)
|Contact details of provider:|| Web page: http://academicpublishingplatforms.com/journal.php?journal=PIEB|
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:pdc:jrpieb:v:7:y:2011:i:1:p:51-54. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Jaroslav Holecek)
If references are entirely missing, you can add them using this form.