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Technology Roadmapping In Hungary: Some Practical Observations

Author

Listed:
  • BELA PATAK

    (Faculty of Economic and Social Sciences Budapest University of Technology and Economics,Hungary)

  • ZSUZSANNA SZALKAI

    (Faculty of Economic and Social Sciences Budapest University of Technology and Economics, Hungary)

  • SZILVIA BIRO-SZIGETI

    (Faculty of Economic and Social Sciences Budapest University of Technology and Economics, Hungary)

Abstract

Technology roadmapping (TRM) is a technique for exploring the evolution of markets, products, technologies, and their linkages. During our Hungarian TRM-applications we found important a clear business need; senior level ownership; effective communication; information and knowledge sharing; spending considerable time at the beginning; preferring less frequent but longer workshops than more frequent shorter ones; involving all related functions, active participation of senior managers; having a TRM-champion inside the company; a case-study-based training to teach TRM; and calling TRM a different name at the beginning.

Suggested Citation

  • Bela Patak & Zsuzsanna Szalkai & Szilvia Biro-Szigeti, 2010. "Technology Roadmapping In Hungary: Some Practical Observations," Perspectives of Innovation in Economics and Business (PIEB), Prague Development Center, vol. 5(2), pages 20-23, June.
    • Handle: RePEc:pdc:jrpieb:v:5:y:2010:i:2:p:20-23
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    More about this item

    Keywords

    Technology roadmapping; technology management; technology strategy; business strategy.;
    All these keywords.

    JEL classification:

    • D20 - Microeconomics - - Production and Organizations - - - General
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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