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Serbian Labor Market With Special Emphasis On Defining Marketing Strategy In Tourism



    (Faculty of Economics Subotica University of Novi Sad, Serbia)


    (Faculty of Economics Subotica University of Novi Sad, Serbia)


In addition to clear negative impact of the global economic crisis, which we witness, the labor market in Serbia has been faced with the transition problems accumulated through many years. Tourism and hospitality are among the those activities which have capacity to induce the entire system of other complementary activities that contribute to coping with the problem of high unemployment. The paper discusses role of developing marketing strategies in tourism sector of Serbia. As the author, it is important for the country to define a clear marketing strategy that includes adequate directing capabilities and resources in this industry in order to response to changes in the environment.

Suggested Citation

  • Stojanka Dakic & Ksenija Fabian, 2010. "Serbian Labor Market With Special Emphasis On Defining Marketing Strategy In Tourism," Perspectives of Innovation in Economics and Business (PIEB), Prague Development Center, vol. 4(1), pages 60-62, February.
  • Handle: RePEc:pdc:jrpieb:v:4:y:2010:i:1:p:60-62

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    References listed on IDEAS

    1. Ejermo, Olof & Karlsson, Charlie, 2006. "Interregional inventor networks as studied by patent coinventorships," Research Policy, Elsevier, vol. 35(3), pages 412-430, April.
    2. Müge Ozman, 2006. "Networks and Innovation : A Survey of Empirical Literature," Working Papers of BETA 2006-07, Bureau d'Economie Théorique et Appliquée, UDS, Strasbourg.
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    More about this item


    Labor market; marketing strategy; human resources in tourism.;

    JEL classification:

    • J21 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Labor Force and Employment, Size, and Structure
    • L38 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Public Policy


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