Serbian Labor Market With Special Emphasis On Defining Marketing Strategy In Tourism
In addition to clear negative impact of the global economic crisis, which we witness, the labor market in Serbia has been faced with the transition problems accumulated through many years. Tourism and hospitality are among the those activities which have capacity to induce the entire system of other complementary activities that contribute to coping with the problem of high unemployment. The paper discusses role of developing marketing strategies in tourism sector of Serbia. As the author, it is important for the country to define a clear marketing strategy that includes adequate directing capabilities and resources in this industry in order to response to changes in the environment.
Volume (Year): 4 (2010)
Issue (Month): 1 (February)
|Contact details of provider:|| Web page: http://academicpublishingplatforms.com/journal.php?journal=PIEB|
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:pdc:jrpieb:v:4:y:2010:i:1:p:60-62. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Jaroslav Holecek)
If references are entirely missing, you can add them using this form.