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Using cluster analysis in measuring social domain of territorial brand


  • Irina Baskakova
  • Zlata Stepanova


Territorial brand has a social dimension reflected in the social equilibrium and measurable with social effectiveness indicators. The paper offers social effectiveness analysis of territory using investigation object “territorial and social systems (TSS)” with their further classification according to social types based on cluster analysis. This method allows the authors to distinct four social types of TSS in Sverdlovsk region in accordance with such characteristics as financial activity, quality of life, social stability and ill-being levels. The results of investigation could be useful for brand policy of territorial authorities

Suggested Citation

  • Irina Baskakova & Zlata Stepanova, 2009. "Using cluster analysis in measuring social domain of territorial brand," Perspectives of Innovation in Economics and Business (PIEB), Prague Development Center, vol. 2(2), pages 54-57.
  • Handle: RePEc:pdc:jrpieb:v:2:y:2009:i:2:p:54-57

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    References listed on IDEAS

    1. Isabelle Huault & V. Perret & S. Charreire-Petit, 2007. "Management," Post-Print halshs-00337676, HAL.
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    More about this item


    Territorial brand; brand social dimension; social equilibrium; social effectiveness; territorial and social systems (TSS); clusters; social types;

    JEL classification:

    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes
    • R58 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Regional Development Planning and Policy
    • I3 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty


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