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Quality Assurance and the necessary rationale behind internationalisation. The case of ESB Business School, Reutlingen University

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  • Hazel Gruenewald

Abstract

This paper aims to give a realistic view of how one of Germany’s most international universities strives to be more distinctive in its offer of high quality international education. It outlines the importance of having a balanced, that is, both a qualitative and quantitative approach to internationalisation. Finally, it underlines the crucial role of quality management in helping to achieve sustainability and to present clear outcome measures with respect to internationalisation.

Suggested Citation

  • Hazel Gruenewald, 2014. "Quality Assurance and the necessary rationale behind internationalisation. The case of ESB Business School, Reutlingen University," Perspectives of Innovation in Economics and Business (PIEB), Prague Development Center, vol. 14(1), pages 28-33, February.
    • Handle: RePEc:pdc:jrpieb:v:14:y:2014:i:1:p:28-33
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