“The rebirth of the West begins with you!”—Self-improvement as radicalisation on 4chan

Among the discussion threads devoted to racism, conspiracies, and fascist dogma on 4chan’s notorious ‘Politically Incorrect’ board, there is also a small but significant number of posts on the topic of far-right self-improvement. These posts speak in a style that blends the language of self-help and fitness with far-right propaganda and conspiracies, and are designed to turn the movement from aimless online ‘shitposters’ into survivalists and soldiers. This article describes the unique form of self-improvement advice known on 4chan as the ‘iron pill,’ and considers the role that self-improvement plays in radicalisation among the far right online. It addresses how this plays into the history of fascism, looking in particular at the concept of the ‘New Man’ in Italian fascism, and discusses how a political narrative of conspiracy and resistance to imagined tyranny is used to motivate self-improvement, and how this in turn builds and cements radicalisation.