Local customary law: the contribution of Cuci Kampung tradition as counterforce to territorial stigmatization in Jambi, Indonesia

The increase in cases of premarital sexual behavior among students has triggered vulnerability to territorial stigmatization in residential areas. This phenomenon could have a significant negative impact on residents. The people of Jambi Province have customary laws to protect the environment’s reputation. One tradition called Cuci Kampung is a sanction given to immoral perpetrators. Using a case study approach, this study explores the meaning, relationship, and effectiveness of the Cuci Kampung tradition as a force to counter territorial stigmatization. Data collection techniques included in-depth interviews, observations, and documentation. Data were processed using the MAXQDA Software. The results reveal that the meaning of Cuci Kampung reflects the condition of restoring social harmony in the community environment. The Cuci Kampung tradition, with territorial stigmatization, has a reconstructive relationship manifested in increased spiritual values, strengthened positive images, environmental protection, solidarity, and restoration of social identity. The effectiveness of the Cuci Kampung tradition lies in its reliability in creating and strengthening symbolic narrative spaces and community attachment to maintain the region’s honor. The community believes that this tradition can maintain its reputation; hence, the community sees it as a civilized environment. This tradition is part of a strategy to maintain the reputation of individuals, communities, and the environment to avoid moral criticism and territorial stigmatization. Therefore, it is essential to preserve and develop this tradition by considering the legal principles that uphold social values and morals. Ultimately, this tradition illustrates the community’s resilience and reworking in fighting the internalization of territorial stigmatization.