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Landslide metaphor: a cross-linguistic examination

Author

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  • Yan Zhang

    (Gannan Medical University)

  • Wenxing Yang

    (Yangzhou University)

Abstract

In prior natural disasters metaphor and Mandarin corpus analysis, Mandarin滑坡(huá pō) (Landslide in English) stood out and got salient in metaphorical percentage (53.5%) among top ten frequently used natural disaster frames. Departing from this, we made a comparative study between English Landslide and Mandarin滑坡and their metaphorical implications in both languages. In this article, it was shown that there was a widespread metaphorical usage of English Landslide and Mandarin滑坡 in both languages, supported by the highly metaphorical percentage of 82.9% and 53.5% respectively. Differences as well as similarities were identified in metaphorical target domains between English Landslide and Mandarin滑坡, with English Landslide mapping on victory (political victory especially), amount, decline and Mandarin 滑坡mapping exclusively on decline or downturn (economic decline mainly). We have referred to research on framing and to frame to explain why this might be the case concerning different target domains within and across languages.

Suggested Citation

  • Yan Zhang & Wenxing Yang, 2025. "Landslide metaphor: a cross-linguistic examination," Palgrave Communications, Palgrave Macmillan, vol. 12(1), pages 1-10, December.
    • Handle: RePEc:pal:palcom:v:12:y:2025:i:1:d:10.1057_s41599-025-05697-9
    DOI: 10.1057/s41599-025-05697-9
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