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Populism, cyberdemocracy and disinformation: analysis of the social media strategies of the French extreme right in the 2014 and 2019 European elections

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  • Uxía Carral

    (Carlos III University of Madrid)

  • Jorge Tuñón

    (Carlos III University of Madrid)

  • Carlos Elías

    (Carlos III University of Madrid)

Abstract

Since the European elections in 2014, the populist formations had been increasing the shares of power that their masses finally claimed in the May 2019 elections. In the case of France, this rise of the Rassemblement National has even given rise to a new political regime: the Europeanism of Macron vs. the Euroscepticism of Le Pen. This paper aims to delve into the communication strategy of the latter formation, to see how it has been able to shift the party’s fascist image towards that of a protector of national sovereignty and interests (against the European ones). To this end, the 1256 tweets posted on its official Twitter profile during the fortnight of the 2014 and 2019 European election campaigns have been qualitatively analysed. The results point to a whitening of its image, in order to present itself as a potential voting option for the majority of the French electorate while retaining a certain populist essence.

Suggested Citation

  • Uxía Carral & Jorge Tuñón & Carlos Elías, 2023. "Populism, cyberdemocracy and disinformation: analysis of the social media strategies of the French extreme right in the 2014 and 2019 European elections," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
    • Handle: RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-01507-2
    DOI: 10.1057/s41599-023-01507-2
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    References listed on IDEAS

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    1. Gerda Falkner & Georg Plattner, 2020. "EU Policies and Populist Radical Right Parties' Programmatic Claims: Foreign Policy, Anti‐discrimination and the Single Market," Journal of Common Market Studies, Wiley Blackwell, vol. 58(3), pages 723-739, May.
    2. Young-Ho Eom & Michelangelo Puliga & Jasmina Smailović & Igor Mozetič & Guido Caldarelli, 2015. "Twitter-Based Analysis of the Dynamics of Collective Attention to Political Parties," PLOS ONE, Public Library of Science, vol. 10(7), pages 1-17, July.
    3. Katjana Gattermann, 2020. "Media Personalization during European Elections: the 2019 Election Campaigns in Context," Journal of Common Market Studies, Wiley Blackwell, vol. 58(S1), pages 91-104, September.
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    Cited by:

    1. Marius Dragomir & José Rúas-Araújo & Minna Horowitz, 2024. "Beyond online disinformation: assessing national information resilience in four European countries," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-10, December.

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