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Translation in cross-language international business research: Beyond equivalence

Author

Listed:
  • Agnieszka Chidlow

    (Manchester Metropolitan University, Manchester, UK)

  • Emmanuella Plakoyiannaki

    (Aristotle University of Thessaloniki, Thessaloniki, Greece)

  • Catherine Welch

    (University of Sydney, Sydney, Australia)

Abstract

In this paper, we problematise the way translation has been treated in international business (IB) research. We start by conducting an interpretive content analysis of both qualitative and quantitative cross-language studies published in four core IB journals over the course of a decade. Our analysis shows the dominance of a technicist view of translation associated with the equivalence paradigm. In contrast, we advocate a shift to a more contextualised approach informed by theoretical developments in translation studies. More specifically, we focus on two theoretical perspectives – skopos theory and cultural politics – which offer related but distinct approaches to rethinking equivalence. We conclude by advocating that the translation process be reframed as a process of intercultural interaction, rather than a lexical transfer of meaning. This reconceptualisation would, we argue, open up what is currently a “black box” in most IB studies. The contextualised approach that we offer has the potential not just to enrich the findings of studies, but also provide insights that are of multidisciplinary relevance.

Suggested Citation

  • Agnieszka Chidlow & Emmanuella Plakoyiannaki & Catherine Welch, 2014. "Translation in cross-language international business research: Beyond equivalence," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 45(5), pages 562-582, June.
  • Handle: RePEc:pal:jintbs:v:45:y:2014:i:5:p:562-582
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    Cited by:

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    3. Niina Nurmi & Pamela J Hinds, 2016. "Job complexity and learning opportunities: A silver lining in the design of global virtual work," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 47(6), pages 631-654, August.
    4. König, Andreas & Fehn, Angela & Puck, Jonas & Graf-Vlachy, Lorenz, 2017. "Primary or complex? Towards a theory of metaphorical strategy communication in MNCs," Journal of World Business, Elsevier, vol. 52(2), pages 270-285.
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    7. Ford, John B. & Merchant, Altaf & Bartier, Anne-Laure & Friedman, Mike, 2018. "The cross-cultural scale development process: The case of brand-evoked nostalgia in Belgium and the United States," Journal of Business Research, Elsevier, vol. 83(C), pages 19-29.
    8. Kedia, Ben L. & Reddy, Rama Krishna, 2016. "Language and cross-border acquisitions: An exploratory study," International Business Review, Elsevier, vol. 25(6), pages 1321-1332.
    9. Yayla, Serdar & Yeniyurt, Sengun & Uslay, Can & Cavusgil, Erin, 2018. "The role of market orientation, relational capital, and internationalization speed in foreign market exit and re-entry decisions under turbulent conditions," International Business Review, Elsevier, vol. 27(6), pages 1105-1115.
    10. Aloysius Newenham-Kahindi & Charles E Stevens, 2018. "An institutional logics approach to liability of foreignness: The case of mining MNEs in Sub-Saharan Africa," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 49(7), pages 881-901, September.
    11. Conz, Elisa & Lamb, Peter William & De Massis, Alfredo, 2020. "Practicing resilience in family firms: An investigation through phenomenography," Journal of Family Business Strategy, Elsevier, vol. 11(2).
    12. Ana M. Romero-Martínez & Fernando E. García-Muiña & Agnieszka Chidlow & Jorma Larimo, 2019. "Formal and Informal Institutional Differences Between Home and Host Country and Location Choice: Evidence from the Spanish Hotel Industry," Management International Review, Springer, vol. 59(1), pages 41-65, February.
    13. Alvaro Cuervo-Cazurra & Ulf Andersson & Mary Yoko Brannen & Bo Bernhard Nielsen & A. Rebecca Reuber, 2016. "From the Editors: Can I trust your findings? Ruling out alternative explanations in international business research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 47(8), pages 881-897, October.
    14. Vendrell-Herrero, Ferran & Gomes, Emanuel & Collinson, Simon & Parry, Glenn & Bustinza, Oscar F., 2018. "Selling digital services abroad: How do extrinsic attributes influence foreign consumers’ purchase intentions?," International Business Review, Elsevier, vol. 27(1), pages 173-185.
    15. Diemo Urbig & Katrin Muehlfeld & Vivien Procher & Arjen Witteloostuijn, 2020. "Strategic Decision-Making in a Global Context: The Comprehension Effect of Foreign Language Use on Cooperation," Management International Review, Springer, vol. 60(3), pages 351-385, June.
    16. Dasí, Àngels & Pedersen, Torben & Gooderham, Paul N. & Elter, Frank & Hildrum, Jarle, 2017. "The effect of organizational separation on individuals’ knowledge sharing in MNCs," Journal of World Business, Elsevier, vol. 52(3), pages 431-446.
    17. Hassan, Ibne & Chidlow, Agnieszka & Romero-Martínez, Ana M., 2016. "Selection, valuation and performance assessment: Are these truly inter-linked within the M&A transactions?," International Business Review, Elsevier, vol. 25(1), pages 255-266.
    18. Ignacio Bretos & Anjel Errasti & Carmen Marcuello, 2019. "Multinational Expansion of Worker Cooperatives and Their Employment Practices: Markets, Institutions, and Politics in Mondragon," ILR Review, Cornell University, ILR School, vol. 72(3), pages 580-605, May.
    19. Nurmi, Niina & Koroma, Johanna, 2020. "The emotional benefits and performance costs of building a psychologically safe language climate in MNCs," Journal of World Business, Elsevier, vol. 55(4).
    20. Stewart R. Miller & Marie Louise Mors & Michael McDonald, 2019. "Expectations for Help Within and Across the Formal Boundaries of Executives’ Professional Advice Networks," Management International Review, Springer, vol. 59(4), pages 617-642, August.
    21. A Rebecca Reuber & Pavlos Dimitratos & Olli Kuivalainen, 2017. "Beyond categorization: New directions for theory development about entrepreneurial internationalization," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 48(4), pages 411-422, May.
    22. Konara, Palitha & Ganotakis, Panagiotis, 2020. "Firm-specific resources and foreign divestments via selloffs: Value is in the eye of the beholder," Journal of Business Research, Elsevier, vol. 110(C), pages 423-434.
    23. Villo, Sofia & Halme, Minna & Ritvala, Tiina, 2020. "Theorizing MNE-NGO conflicts in state-capitalist contexts: Insights from the Greenpeace, Gazprom and the Russian state dispute in the Arctic," Journal of World Business, Elsevier, vol. 55(3).
    24. Liu, Min & Su, Cong & Wang, Fangfang & Huang, Liangxiong, 2020. "Chinese cross-border M&As in the “One Belt One Road” countries: The impact of Confucius Institutes," China Economic Review, Elsevier, vol. 61(C).

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