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Bringing the world (back) into international business

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  • W Mark Fruin

    (Lucas Graduate School of Business, San Jose State University, One Washington Square, San Jose, CA 95192, USA)

Abstract

IB is a field constrained not only in time, but also in economic model (institutional, country-level, and developmental variation) and intellectual direction. We need more: a transformation of IB that involves a synthesis and integration of temporal, spatial and developmental data from around the world. Journal of International Business Studies (2007) 38, 353–356. doi:10.1057/palgrave.jibs.8400257

Suggested Citation

  • W Mark Fruin, 2007. "Bringing the world (back) into international business," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 38(2), pages 353-356, March.
  • Handle: RePEc:pal:jintbs:v:38:y:2007:i:2:p:353-356
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