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Adaptation and performance in foreign markets: evidence of systematic under-adaptation

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  • Douglas Dow

    (Melbourne Business School, The University of Melbourne, Carlton, Victoria, Australia)

Abstract

Past empirical studies have yielded ‘no consistent relationship between strategy adaptation and firm performance’. These inconclusive results may be partially due to a bias amongt managers to under-adapt their host market strategies. This paper presents the results of the second stage of a longitudinal study identifying a potential status quo bias among exporters, leading to systematic under-adaptation. Journal of International Business Studies (2006) 37, 212–226. doi:10.1057/palgrave.jibs.8400189

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  • Douglas Dow, 2006. "Adaptation and performance in foreign markets: evidence of systematic under-adaptation," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 37(2), pages 212-226, March.
  • Handle: RePEc:pal:jintbs:v:37:y:2006:i:2:p:212-226
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