Adaptation and performance in foreign markets: evidence of systematic under-adaptation
Past empirical studies have yielded ‘no consistent relationship between strategy adaptation and firm performance’. These inconclusive results may be partially due to a bias amongt managers to under-adapt their host market strategies. This paper presents the results of the second stage of a longitudinal study identifying a potential status quo bias among exporters, leading to systematic under-adaptation. Journal of International Business Studies (2006) 37, 212–226. doi:10.1057/palgrave.jibs.8400189
Volume (Year): 37 (2006)
Issue (Month): 2 (March)
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