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Adaptation and performance in foreign markets: evidence of systematic under-adaptation

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  • Douglas Dow

    (Melbourne Business School, The University of Melbourne, Carlton, Victoria, Australia)

Abstract

Past empirical studies have yielded ‘no consistent relationship between strategy adaptation and firm performance’. These inconclusive results may be partially due to a bias amongt managers to under-adapt their host market strategies. This paper presents the results of the second stage of a longitudinal study identifying a potential status quo bias among exporters, leading to systematic under-adaptation. Journal of International Business Studies (2006) 37, 212–226. doi:10.1057/palgrave.jibs.8400189

Suggested Citation

  • Douglas Dow, 2006. "Adaptation and performance in foreign markets: evidence of systematic under-adaptation," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 37(2), pages 212-226, March.
  • Handle: RePEc:pal:jintbs:v:37:y:2006:i:2:p:212-226
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    5. Sofka, Wolfgang, 2007. "What Makes Foreign Knowledge Attractive to Domestic Innovation Managers?," ZEW Discussion Papers 07-055, ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research.
    6. Meyer, Klaus E. & Su, Yu-Shan, 2015. "Integration and responsiveness in subsidiaries in emerging economies," Journal of World Business, Elsevier, vol. 50(1), pages 149-158.
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    15. repec:spr:manint:v:54:y:2014:i:5:d:10.1007_s11575-014-0218-3 is not listed on IDEAS
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    17. Mikael Hilmersson & Martin Johanson, 2016. "Speed of SME Internationalization and Performance," Management International Review, Springer, vol. 56(1), pages 67-94, February.
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