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Multinationality and Firm Performance: The Moderating Role of R&D and Marketing Capabilities

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  • Masaaki Kotabe

    (Temple University)

  • Srini S Srinivasan

    (Drexel University)

  • Preet S Aulakh

    (Temple University)

Abstract

Researchers in international business have long been interested in understanding the relationship between the multinationality of a firm and its market performance. This article contributes to this research stream by incorporating firm heterogeneity in examining the multinationality-performance relationship. The findings, based on a time series cross-sectional analysis of firms from 12 different industries over a seven-year period, indicate that the impact of multinationality on both financial and operational performance is moderated by firm's R&D and marketing capabilities.© 2002 JIBS. Journal of International Business Studies (2002) 33, 79–97

Suggested Citation

  • Masaaki Kotabe & Srini S Srinivasan & Preet S Aulakh, 2002. "Multinationality and Firm Performance: The Moderating Role of R&D and Marketing Capabilities," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 33(1), pages 79-97, March.
  • Handle: RePEc:pal:jintbs:v:33:y:2002:i:1:p:79-97
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    References listed on IDEAS

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