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Lessons in ‘Cross-Vergence’: Restructuring the Thai Subsidiary Corporation

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  • Tim G Andrews

    (University of the West of England)

  • Nartnalin Chompusri

    (University of the West of England)

Abstract

This paper explores the impact of indigenous business culture upon the corporate restructuring program initiated in the Thai subsidiary of a Western multinational. Defined in terms of behavioral institutionalization, change implementation was largely resisted by one of two key strategic departments. Using a conceptual framework developed from existing cross-cultural business research we examine the key determinants of local opposition and trace the emergence of ‘crossvergent’ business practices acceptable to both ‘Thai-market’ and ‘Western-corporate’ agendas. Implications for the management of western corporate subsidiaries in the developing economy of Thailand are then discussed.© 2001 JIBS. Journal of International Business Studies (2001) 32, 77–93

Suggested Citation

  • Tim G Andrews & Nartnalin Chompusri, 2001. "Lessons in ‘Cross-Vergence’: Restructuring the Thai Subsidiary Corporation," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 32(1), pages 77-93, March.
  • Handle: RePEc:pal:jintbs:v:32:y:2001:i:1:p:77-93
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    Cited by:

    1. Tim G. Andrews & Nartnalin Chompusri, 2013. "Understanding Organizational Practice Adoption at the Thai Subsidiary Corporation," Management International Review, Springer, vol. 53(1), pages 61-82, February.
    2. Stela RAYTCHEVA & Nadine TOURNOIS, 2009. "Convergence ou divergence de pratiques bancaires entre des pays de l’Europe de l’Ouest et de l’Europe de l’Est? Le cas des banques françaises et bulgares," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, vol. 2(1(5)), pages 37-50.

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