IDEAS home Printed from https://ideas.repec.org/a/pal/jintbs/v20y1989i1p113-130.html
   My bibliography  Save this article

Sourcing Strategies of European and Japanese Multinationals: A Comparison

Author

Listed:
  • Masaaki Kotabe

    (University of Missouri-Columbia)

  • Glenn S Omura

    (Michigan State University)

Abstract

Based on a typology of sourcing strategies, this study identifies various sourcing patterns adopted by European and Japanese multinational manufacturing firms in serving the U.S. market, The study has found that the product's market performance is not at all related to its life–Cycle stage in world trade or to production location, but is positively related to the internal components sourcing and negatively related to the product adaptation. The findings strongly support Levitt's call for a global product.© 1989 JIBS. Journal of International Business Studies (1989) 20, 113–130

Suggested Citation

  • Masaaki Kotabe & Glenn S Omura, 1989. "Sourcing Strategies of European and Japanese Multinationals: A Comparison," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 20(1), pages 113-130, March.
  • Handle: RePEc:pal:jintbs:v:20:y:1989:i:1:p:113-130
    as

    Download full text from publisher

    File URL: http://www.palgrave-journals.com/jibs/journal/v20/n1/pdf/8490354a.pdf
    File Function: Link to full text PDF
    Download Restriction: Access to full text is restricted to subscribers.

    File URL: http://www.palgrave-journals.com/jibs/journal/v20/n1/full/8490354a.html
    File Function: Link to full text HTML
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:jintbs:v:20:y:1989:i:1:p:113-130. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave-journals.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.