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Image of the destination among stakeholders and tourists: Hermosillo City, Sonora, Mexico

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  • Blanca Reyna Olguín-Negrete
  • Tomás Cuevas-Contreras

Abstract

This study explores the image of destination perceived by strategic agents of tourism in the city of Hermosillo, as well as actual visitors to the city. To this end, the following question is posed: what image do tourists perceive of the attributes of Hermosillo and of their experiences during their stay in the city? The referential and contextual framework explores in depth the destination image, stakeholders, and attributes of the locality. , A mixed methodological approach is employed, supported by semi-structured interviews with providers of tourist services and a questionnaire applied to tourists and excursionists who visited Hermosillo. The study concludes by verifying the existence of a correlation between the variables of tourists’ experiences during their visit and the image of the information received about the destination, by way of the chi-squared test.

Suggested Citation

  • Blanca Reyna Olguín-Negrete & Tomás Cuevas-Contreras, 2019. "Image of the destination among stakeholders and tourists: Hermosillo City, Sonora, Mexico," Apuntes. Revista de ciencias sociales, Fondo Editorial, Universidad del Pacífico, vol. 46(85), pages 145-172.
    • Handle: RePEc:pai:apunup:en-85-06
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    File URL: http://revistas.up.edu.pe/index.php/apuntes/article/view/1048/1279
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