A Challenge of Services Management - Balancing the Price of Transportation

The purpose of this paper is to underline the difficulty of balancing prices in a dynamic environment, strongly connected to the technological evolution, political decisions, global events and macroeconomic trends. In order to be able to highlight the level of the challenge it represents, we will also analyse the impact of uncertainty upon the economic environment during the current crisis generated by the COVID-19 pandemic, which is an unprecedented situation. The global competition in the last two decades, adopted by more and more companies, represents the greatest challenge faced by the field of logistics, challenges which involve constant adaptation, innovation, externalisation and changing strategies in record time. In an increasingly global economy, logistics and the costs of logistics will be decisive factors for competitivity and modernisation. Access to new outlets, raw materials and workforce depends on a single essential criterion: the existence of a functional transportation system.