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Can Companies Achieve Their Quality Goals Using the Right Strategies?

Author

Listed:
  • Anca Madar

    (“Transilvania†University of Brasov)

  • Nicoleta Andreea Neacsu

    (“Transilvania†University of Brasov)

Abstract

In the face of increased market competition due to the globalization of the economy and rapid innovation, organizations need to find new ways to maintain their market position and gain new markets. Among the various strategies that organizations can use to achieve this goal, such as marketing strategies, pricing, promotion, etc., are quality strategies. The authors of this paper wanted to exemplify how the implementation of a well-chosen quality strategy determined significant results in the activity of the analyzed company.

Suggested Citation

  • Anca Madar & Nicoleta Andreea Neacsu, 2021. "Can Companies Achieve Their Quality Goals Using the Right Strategies?," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 566-571, August.
    • Handle: RePEc:ovi:oviste:v:xxi:y:2021:i:1:p:566-571
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    More about this item

    Keywords

    quality strategy; customer satisfaction; quality management; efficiency;
    All these keywords.

    JEL classification:

    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality

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