IDEAS home Printed from https://ideas.repec.org/a/ovi/oviste/vxxiy2021i1p41-49.html
   My bibliography  Save this article

Marketing and Management Strategies in Order to Increase Rural Tourism in Romania - Implementing National Development Programmes by Government Institutions or Other Types of Organizations

Author

Listed:
  • Alina Elena Cerchia (IonaÅŸcu)

    (“Ovidius†University Constanta)

  • Alexandra Zaif (Popa)

    (“Ovidius†University Constanta)

Abstract

In recent years, tourism industry has begun to exploit cultural and environmental distinction (identity, culture, history, heritage, nature, wildlife) as one of the most attractive and valuable attractions offered to tourists. An increased demand for rural destination travelling has been notified over the past years, along with the changes in customers’ mentality, who are in search of authenticity and exploring cultural differences and the uniqueness of each national heritage. In this paper we will discuss about rural tourism in Romania, aspects that increase this type of tourism’s value and development perspectives, according to management strategies in course of implementation of national development programmes, adopted by organizations and the local government, in order to improve quality of life in respective areas, as well as contributing to economy growth as a result of developing this type of tourism.

Suggested Citation

  • Alina Elena Cerchia (IonaÅŸcu) & Alexandra Zaif (Popa), 2021. "Marketing and Management Strategies in Order to Increase Rural Tourism in Romania - Implementing National Development Programmes by Government Institutions or Other Types of Organizations," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 41-49, August.
    • Handle: RePEc:ovi:oviste:v:xxi:y:2021:i:1:p:41-49
    as

    Download full text from publisher

    File URL: https://stec.univ-ovidius.ro/html/anale/RO/2021/Section%201%20and%202/6.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    rural; tourism; valorization; development;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ovi:oviste:v:xxi:y:2021:i:1:p:41-49. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gheorghiu Gabriela (email available below). General contact details of provider: https://edirc.repec.org/data/feoviro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.