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CSR Communication in the Romanian Banking System

Author

Listed:
  • Georgiana-Loredana Frecea

    (The Bucharest University of Economic Studies Doctoral School of Economics and International Affairs)

Abstract

The CSR dimensions of the Romanian banking sector should be linked to the key role of the financial enterprises, as primary intermediaries on the global market. This position results from their ability to rapidly spread positive or negative economic circumstances on the other markets, influencing the financial sustainability of the entire world as a whole. Various differences has been noted in the Romanian banking system due to the importance attached to representative stakeholders and to the CSR communication tools. Starting from the relationship between stakeholders and the reputational value, this paper aims to establish a valuable approach to the existing connections between the main stakeholders and the CSR communication strategies in Romania. The focus is on the efforts to regain the trust in banks through developing the corporate identities in accordance with the CSR principles

Suggested Citation

  • Georgiana-Loredana Frecea, 2016. "CSR Communication in the Romanian Banking System," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 515-520, July.
    • Handle: RePEc:ovi:oviste:v:xvi:y:2016:i:1:p:515-520
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    File URL: http://stec.univ-ovidius.ro/html/anale/RO/wp-content/uploads/2015/03/ANALE-vol-16_issue_1_site.pdf
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    More about this item

    Keywords

    corporate social responsibility; banking sector; Romania;
    All these keywords.

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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