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Medical Services - A Significant Component of the Economic Activity

Author

Listed:
  • Mihalache Patricia

    („Lucian Blaga†University of Sibiu)

  • Rotariu Ilie

    („Lucian Blaga†University of Sibiu)

Abstract

Medical services and their quality represent an important aspect for each individual, for the whole society, and the health of the population is a motor of the economy in the productive sphere. The main conditions that a high-quality health system must meet are: general coverage, response to needs, equity,efficiency,state responsibility towards public health. The present study is a comparison of marketing health services in Romania and worldwide. The current consumer of health services is more educated and more concerned with health needs than in the past. The marketing of these services has begun to be viewed from a new perspective, more aggressive and more marketing-oriented and business oriented. The most important methods of promoting medical services refer to advertising in mass media, the Internet, social networks, professional advertising vs. institutional advertising. Private healthcare services are very well promoted in comparison with the health services in the public health system.

Suggested Citation

  • Mihalache Patricia & Rotariu Ilie, 2017. "Medical Services - A Significant Component of the Economic Activity," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 249-252, December.
    • Handle: RePEc:ovi:oviste:v:xvii:y:2017:i:2:p:249-252
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    More about this item

    Keywords

    medical services; quality; marketing;
    All these keywords.

    JEL classification:

    • D4 - Microeconomics - - Market Structure, Pricing, and Design

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