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The Impact of Marketing in the Touristic Entities

Author

Listed:
  • PăiuÅŸan LuminiÅ£a

    ("Vasile GoldiÅŸ" Western University of Arad)

  • Boiţă Marius

    ("Vasile GoldiÅŸ" Western University of Arad)

  • Pribeanu Gheorghe

    ("Vasile GoldiÅŸ" Western University of Arad)

Abstract

Through this work, we intend to emphasize marketing as that function of the organization thatidentifies customer needs and desires, determines which markets are best served and designsadequate products, services and programs to serve these markets. It is not only a special function,but more - a philosophy that guides the entire organization. The aim of marketing is to satisfycustomers in a profitable manner, by establishing advantageous links with them. Many believe thatmarketing is synonymous with advertising or selling. They are wrong and because of this aspect wedecided to tackle this issue trying to prove that in reality, marketing activity refers not so much tosell, but rather to the knowledge of what must be produced. Submission on the market is the resultof knowing the consumer needs and of finding those solutions that through value, quality andsuperior service delight customers. Neither advertising, nor sale cannot compensate for a possiblecustomer dissatisfaction.

Suggested Citation

  • PăiuÅŸan LuminiÅ£a & Boiţă Marius & Pribeanu Gheorghe, 2017. "The Impact of Marketing in the Touristic Entities," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 361-366, June.
    • Handle: RePEc:ovi:oviste:v:xvii:y:2017:i:1:p:361-366
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    More about this item

    Keywords

    marketing; services; consumer; sale; touristic entity;
    All these keywords.

    JEL classification:

    • E62 - Macroeconomics and Monetary Economics - - Macroeconomic Policy, Macroeconomic Aspects of Public Finance, and General Outlook - - - Fiscal Policy; Modern Monetary Theory
    • H20 - Public Economics - - Taxation, Subsidies, and Revenue - - - General

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