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Role of Agro-Food Products Marketing in the Development of Agro-Tourism

Author

Listed:
  • Boiţă Marius

    ("Vasile GoldiÅŸ" Western University of Arad)

  • Pribeanu Gheorghe

    ("Vasile GoldiÅŸ" Western University of Arad)

  • Milutin Ionela Mihaela

    (Western University of Timisoara)

Abstract

Through this paper, we aim to highlight marketing as the function that distinguishes the needs and aspirations of customers, that challenges the markets that can best be served and to create products, services and programs recommended in servicing these markets. Of all the definitions given to marketing over time, it is clear that the purposes of marketing implementation are: ensuring consumer satisfaction and increasing the profitability of the business. The need for consumption is the primary element of demand, it has an objective character and is determined physiologically, socially, historically and psychologically. Agro-food products are especially designed to meet a physiologically determined need and provide, in addition to oxygen and fragmented water, the supply of nutrients to the human body. The agro-food demand of residents relates to physiological needs and is caused by endogenous and exogenous, equal and individual factors.

Suggested Citation

  • Boiţă Marius & Pribeanu Gheorghe & Milutin Ionela Mihaela, 2018. "Role of Agro-Food Products Marketing in the Development of Agro-Tourism," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 383-388, December.
    • Handle: RePEc:ovi:oviste:v:xviii:y:2018:i:2:p:383-388
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    More about this item

    Keywords

    marketing; agro-tourism; agricultural product; demand; satisfaction;
    All these keywords.

    JEL classification:

    • E62 - Macroeconomics and Monetary Economics - - Macroeconomic Policy, Macroeconomic Aspects of Public Finance, and General Outlook - - - Fiscal Policy; Modern Monetary Theory
    • H20 - Public Economics - - Taxation, Subsidies, and Revenue - - - General

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