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Evolution of Large Retailers in Terms of Crisis


  • Cãlin Mariana Floricica

    () (“Tomis” University of Constanta)


In a difficult economic context and a more fastidious consumer, retailers can not pass evenly in the shelf price of more expensive raw materials. One important thing this year for companies is to remain anchored in macroeconomic market realities and "maintain about consumers and employees." The stake will be the amount that any product. Consumers are more careful about what they buy. Must every producer (brand) won in their consumer wallet. The challenge is even greater as most traders already have used traditional lever heavy discounts during the recession. Are in a nearly hopeless situation, they have now found new ways to mitigate the inflationary pressure.

Suggested Citation

  • Cãlin Mariana Floricica, 2011. "Evolution of Large Retailers in Terms of Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 180-183, May.
  • Handle: RePEc:ovi:oviste:v:xi:y:2011:i:9:p:180-183

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    consumer; retailer; behavior; marketing strategies;

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis


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