The Uppsala Internationalization Process Model and the Concept of Learning
The Uppsala internationalization process model is revisited in the light of changes in business and teoretical advances that have been made since 1977. Now the business environment is viewed as a web of relationship, a network, rather then as a neoclassical market with many independent suppliers and customers. In the light of recent work of learning in organization, this paper adresses some issues related to how the process of learning is conceptualized in the Uppsala Model. The consequences of the strong emphasis on individuals as the holders of market-specific knoledge is also discussed. The paper concludes with some remarks on the emergence of interesting research issues about the internationalization behavior if a broader concept of organizational learning is applied.
Volume (Year): XI (2011)
Issue (Month): 2 (May)
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