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The Management of The Technological Transfer in The Case of Chicken Meat Semi-Products Made at SC AVI-TOP SA IASI

Author

Listed:
  • Radu Steluta

    („Ion Ionescu de la Brad” University of Science Agricultural and Veterinary Medicine of Iasi, Faculty of Agriculture,)

  • Constandache Mihaela

    (“Dimitrie Cantemir” Christian University, Faculty of Touristic and Commercial Management, Constanta)

Abstract

Innovation should be a product food solution, idea, object, procedures or process that is absolutely new or relatively new and implemented to the market is a source of profit for a company. Innovation activity of enterprises, including the enterprises of food industry, concerns different areas of activity: technology, organization and management, marketing, finance and logistics as well as. Now, there are five sub processes involving in bringing the new solution to the market: imaging the dual techno-market, insight, incubating to define commercializability, demonstrating contextually in products and processes, promotion adoption, sustaining, commercialization, are the stages of creating a different kind of value which determines the sense of the whole process and future profits. The innovation commercialization process stars with the concept or a new concept processed. Willing to introduce-an innovation, one needs to imagine first its potential, to combine an idea technology with a potentially attractive market opportunity.

Suggested Citation

  • Radu Steluta & Constandache Mihaela, 2011. "The Management of The Technological Transfer in The Case of Chicken Meat Semi-Products Made at SC AVI-TOP SA IASI," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 1129-1132, May.
    • Handle: RePEc:ovi:oviste:v:xi:y:2011:i:9:p:1129-1132
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    More about this item

    Keywords

    poultry products; quality; nutritive addition;
    All these keywords.

    JEL classification:

    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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