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Innovation in Business Strategies in the Cosmetic Industry to Address the MicroTrend of Sun-Haters

Author

Listed:
  • Tampa Mircea

    (The University of Medicine and Pharmacy „Carol Davila”, Bucharest, Romania)

  • Voicu-Dorobanþu Roxana

    (The Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

The paper presents a review of innovative strategies developed by the cosmetic industry in the past ten years in order to address the microtrend of Sun-Haters, a niche segment of the population, with the power to influence the widespread behaviour. Starting from the definition of the SunHaters and the medical implications of the trend, the paper discusses the emergence of the trend and several strategies for the cosmetic industry, implemented to take advantage of this trend.

Suggested Citation

  • Tampa Mircea & Voicu-Dorobanþu Roxana, 2014. "Innovation in Business Strategies in the Cosmetic Industry to Address the MicroTrend of Sun-Haters," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 398-402, May.
  • Handle: RePEc:ovi:oviste:v:xiv:y:2014:i:2:p:398-402
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    More about this item

    Keywords

    sun-care; cosmetic industry; innovation; dermatology.;
    All these keywords.

    JEL classification:

    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • N30 - Economic History - - Labor and Consumers, Demography, Education, Health, Welfare, Income, Wealth, Religion, and Philanthropy - - - General, International, or Comparative

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