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The Downside of "Think Global, Act Local" in Multinational Environments

Author

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  • Baca Eleonora

    () (“Ovidius” University of Constanta)

Abstract

The purpose of the present paper is to investigate some of the issues raised by a number of analysts who either consider globalization as beneficial (opening numerous cultural possibilities, multiple identities and choices) or as a threat (the loss of individual thought and local culture caused by the growing bias in favor of the visible and vociferous elements of civil society).

Suggested Citation

  • Baca Eleonora, 2012. "The Downside of "Think Global, Act Local" in Multinational Environments," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 9-13, May.
  • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:12:p:9-13
    as

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    File URL: http://stec.univ-ovidius.ro/html/anale/ENG/cuprins%20rezumate/volum2012p1.pdf
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    References listed on IDEAS

    as
    1. Grigorescu, Adriana, 2009. "Renewal marketing management in public and business organizations," MPRA Paper 25128, University Library of Munich, Germany.
    2. Nicolae Al. Pop & Anca-Daniela Vl?doi, 2009. "The marketer-a complex specialist, a man of concept, decision and action," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(25), pages 9-20, February.
    3. Kaplan, Andreas M. & Haenlein, Michael, 2009. "The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration," European Management Journal, Elsevier, vol. 27(3), pages 197-212, June.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    globalization; culture; economics; international environments; critics of globalization;

    JEL classification:

    • Z19 - Other Special Topics - - Cultural Economics - - - Other

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